Brian Saemann

Co-founder and SEO and AI Search Strategist, GoBeyond SEO

Brian Saemann, SEO and AI search strategist for family law firms

Brian Saemann is the co-founder and SEO and AI search strategist at GoBeyond SEO. He has worked in SEO since 2007 and co-founded the agency in 2009. He leads the Google rankings, Maps and AI search work for divorce and family law firms, including the AI Mode checks behind every Visibility Breakdown.

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What Brian Works On

  • AI search (GEO and AEO). Getting firms named when clients ask Google's AI, ChatGPT or Perplexity for a divorce lawyer. See AI search optimization for law firms.
  • Google rankings. Practice area and town pages built for the searches that bring in the cases a firm wants. See divorce lawyer SEO.
  • Google Maps and Business Profiles. Categories, citations and directory consistency for the Maps 3-pack.
  • Reporting. Monthly reports built from each firm's own Google accounts.

What Brian Found Checking Google's AI

In Google AI Mode checks run three to four times per town with personalization off, firms ranking on page one of Google were often missing from the AI answer. Most firms have no idea. That finding is why every Visibility Breakdown checks AI answers alongside Google rankings and the map.

Why Brian Works With Small Firms

When Brian was a kid, his dad owned a small business that didn't make it. It's a big part of why he has spent his career helping owner-run businesses grow, and why he prefers working directly with the people who own the outcome.

SEO and AI Visibility Audits at Scale

Brian has also led SEO and AI visibility audits at very large scale, including a project covering more than 1,600 locations for a federal agency. That work checked how each location showed up in Google search, on the map and in AI answers, and where its authority signals fell short. Every Visibility Breakdown uses the same method for a single family law firm.

Connect With Brian

See Where Your Firm Stands

In 20 minutes, we will show you exactly where your firm is visible and where it is missing across Google and AI search.

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Plus a free copy of Get More Clients You Love, mailed after the call.