About GoBeyond SEO
GoBeyond SEO helps divorce and family law firms become the firm Google and AI platforms recommend, so they get more of the cases they want. Brian and Trish Saemann founded the agency in 2009 in Charlotte, North Carolina, and run every engagement themselves. We work with one family law firm in each area.
Why We Focus on Family Law Firms
People hire a divorce lawyer under stress, and they decide fast. They search Google, look at the map, and more and more of them ask ChatGPT or Google's AI who to call. The firm they find first usually gets the consultation.
Most family law firms market themselves the way a general practice would: the same promises of compassion and results as every other firm in town, aimed at anyone who might need a lawyer. We decided to go deep on one practice area instead. We know the searches, the case types, the directories and the AI answers that matter for family law, and we build every engagement around them.
We work with family law firms across the United States, one firm per area.
Why We Talk About the Cases You Want, Not Leads
More calls is not the goal. More of the right calls is. A firm that wants more custody cases needs different pages, searches and towns than a firm that wants high-asset divorces.
That idea comes from Trish's book, Get More Clients You Love, which is about choosing clients on purpose. Every engagement starts the same way: you tell us which cases and towns you want, and we build toward those. Read more about Trish and the book.
Married Co-Founders Who Run Every Engagement
We are married, and we run the agency together. There is no account team between you and us. Brian leads the Google rankings, Maps and AI search work. Trish leads website builds and design, and most first conversations with firms. You talk to the people doing the work.
Meet the Founders

Brian Saemann
Co-founder and SEO and AI Search Strategist
Brian has worked in search since 2009 and leads the SEO and AI search work for every client.

Trish Saemann
Co-founder and Growth Strategist
Trish leads website design and builds, and she's usually the first person you'll talk to. Author, Get More Clients You Love.
How We Work With Family Law Firms
Every engagement starts with a free 20-minute Visibility Breakdown, followed by a 90-day sprint with guaranteed deliverables. You own everything we build, and you can walk away after 90 days if we haven't earned the rest. See how it works, or read about our divorce lawyer SEO, AI search optimization and family law website design services.
Why Family Law Firms Choose GoBeyond SEO
We handle Google rankings, Maps and AI search together so nothing falls through the cracks. We work with one family law firm in your area, and you work directly with the co-founders who run your engagement.
Guaranteed Delivery
Every deliverable in the 90-day sprint ships by day 90, or we keep working for free until it does.
You Own Everything
Your website, content, Google Business Profile and data belong to you from day one. No leased sites. No golden handcuffs.
We Won't Work With Your Competitors
One family law firm in your area. We want you to win.
Walk Away After 90 Days
If we haven't earned the rest of the engagement, you leave with everything we built.
"We are really busy. We are getting clients that are actually our ideal clients. Things are going great from a marketing perspective. I do not want to slow down because I eventually want to add another lawyer to the team, so I need to be able to fill their caseload with cases. KEEP EM COMING!"
See Where Your Firm Stands
In 20 minutes, we will show you exactly where your firm is visible and where it is missing across Google and AI search.
Book Your Visibility BreakdownPlus a free copy of Get More Clients You Love, mailed after the call.